Early every Sunday morning, Japan’s largest morning market springs up on the quay along the usually unoccupied Tatehana Fishing Harbor. Stretching 800 meters along the harbor, the market has not only exceptionally fresh seafood and vegetables but also shops selling ready-made food, restaurants, and variety shops, a total of 300 shops in all. About 10,000 people shop there each week, and during the O-Bon period and in holiday periods, it is so crowded that one can hardly walk. At times, people costumed as Ikadon, the unofficial local mascot of Tatehana Ganpeki Morning Market, wander among the crowd, handing out name cards and candy.