Shimokitazawa: The Heart of Tokyo's Second Hand and Vintage Scene


2022.05.13

NAVITIME TRAVEL EDITOR

Shimokitazawa: The Heart of Tokyo's Second Hand and Vintage Scene

Fashion is serious business in fashion conscious Tokyo, and combined with a “waste not, want not attitude,” thrifting makes perfect sense. Whether one is hunting for vintage Americana, Yohji Yamamoto or Comme Des Garcons, goofy ‘80s relics or haute couture castoffs, Shimokitazawa is the place to be. Harajuku and Shibuya might have greater name recognition beyond the city, but for young hip Tokyoites, Shimokitazawa is the hipster holy land.

Shimokitazawa is only a few stops from the heart of Tokyo but features a more laid-back and slow vibe. This former farming village has transformed into a dense residential area and is now packed with vintage stores, cafes, bars, record shops, and music venues. It’s proven to be one of the most popular destinations for the young and earthy to look for cultural inspiration. It's a great area to get lost and explore. Here, we give a rundown of the Shimokitazawa thrift scene, from the oldest stores to the latest boutiques.

  • 01

    New York Joe Exchange

    The spacious New York Joe Exchange is one of two shops in this Tokyo micro chain, located a five minute walk north of Shimokitazawa Station. The collection at this shop is less actively curated than at smaller vintage stores in the neighborhood, which makes it a great place for digging: it’s not unheard of to find a fairly priced vintage Undercover or White Mountaineering piece between a '90s skate brand tee and a Hawaiian shirt. The women’s section is heavy on cutesy kitsch and Japanese brands that are mostly unknown outside of East Asia.

    New York Joe Exchange

    New York Joe Exchange

    Hypebeasts flock to Harajuku and Shibuya vintage shops for more recent pieces but patience and a keen eye are rewarded at places like New York Joe Exchange, where the prices are reasonable and there is a high turnover. Shops like New York Joe Exchange thrive on customers exchanging their faded grails to re up on new pieces. The fact that many of the pieces on the racks are provided by local fashionistas mean that the stock is always changing. For the truly budget conscious, visit on the first Sunday of every month, when nearly everything is sold at half price.

    NEWYORKJOEEXCHANGE Shimo-Kitazawa
    place
    Tokyo Setagaya-ku Kitazawa 3-26-4
    phone
    03-5738-2077
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  • 02

    Flamingo

    Flamingo

    Flamingo

    Flamingo is one of the most reliable and affordable used American clothing stores that has branches both in and out of Shimokitazawa. This shop is full of handpicked clothing, shoes, accessories, and knickknacks from the 1960s to the 1980s, as well as some new items. As you walk in, you’ll instantly feel the love and dedication that they have put into the shop. For those that grew up in the United States, it can be startling to see the reverence and care given to styles and craftsmanship of former generations. There are also two other locations in Shimokitazawa called Flamingo Shimokitazawa Mabataki and Flamingo Shimokitazawa 2nd, with different curated collections. All of these are located in the northern area of Shimokitazawa so you can easily hop between them in a day.

    Flamingo Shimo-Kitazawa
    place
    Tokyo Setagaya-ku Kitazawa 2-25-12
    phone
    0334677757
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  • 03

    Florida Shimokitazawa

    Florida Shimokitazawa

    Florida Shimokitazawa

    Florida Shimokitazawa is a cool thrift shop in the north area of Shimokitazawa and one of the sister stores for Flamingo. But one thing that sets this store apart from other thrift shops is that you can trade your unwanted items for either money or ... Japanese rice. Although there are certain criteria for trading (please check their website for the details), this is definitely an amazing offer if you are one of those fashion fanatics who put priority on shopping over buying food. Those on a tight budget can still enjoy shopping there thanks to their reasonable price range.

    FLORIDA(フロリダ) 下北沢店
    place
    東京都世田谷区北沢2-29-2 フェニキアビル B1F
    phone
    03-5790-5017
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  • 04

    Valon

    Valon

    Valon

    One of the must-visit shops in Toyo Hyakkaten (also known as the Shimokita Garage Department), Valon is only three minutes walk from the Shimokitazawa Station. This fabulous little vintage store specializes in used items from the American West Coast. Their shop is smaller than 15 square meters but packed with all sorts of high-quality used items, including a smart collection of well-shined leather shoes for both men and women. If you want to check out more womenswear in a similar style, be sure to visit their sister shop LANP, which is also located in Toyo Hyakkaten.

    Toyo Hyakkaten

    Toyo Hyakkaten

  • 05

    Ocean BLVD

    Ocean BLVD

    Ocean BLVD

    Ocean BLVD is perhaps the shop that best represents the neighborhood: it's barely organized and often chaotic but clearly a labor of love and stocked with a truly eclectic collection of vintage, antique and homemade clothes. The shops rewards those with the dedication to dig and the vision to transform cotton dungarees and a neon pink t-shirt into a formidable summer look.

    Ocean BLVD

    Ocean BLVD

    Merrily is one of the collections at Ocean BLVD heavy on one of a kind homemade and reworked vintage pieces, it’s the place for East Tokyo girls and women looking for an absolutely unique look.

  • 06

    WEGO

    WEGO

    WEGO

    WEGO is a chain mostly known for simple essentials but the shop in Shimokitazawa does a steady trade in vintage and second hand clothes. It’s certainly not difficult to put together a credible Shimokitazawa look with WEGO second hand selections but the emphasis is less on carefully curated designer pieces than the meat and potatoes wardrobe. For committed diggers and the budget conscious, WEGO is worth checking out.

    WEGO Shimo-Kitazawa
    place
    Tokyo Setagaya-ku Kitazawa 2-29-3 Oak Plaza 1F
    phone
    0357905525
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  • 07

    SMITH&YOU

    SMITH&YOU

    SMITH&YOU

    If you’re on the hunt for eye-catching retro dresses, skirts or shirts, SMITH&YOU will definitely whet your appetite. This savvy women’s secondhand clothing store is just a few steps from the West exit of Shimokitazawa Station. It has a good selection of European vintage items from the ‘60s and ‘70s featuring unusual patterns, carefully designed silhouettes and striking colors that you won’t find anywhere else. In addition to its quirky collection, it also stocks secondhand luxury brands such as Burberry, FENDI, ESCADA, CHANEL, GUCCI and many others, making it a paradise for designer lovers.

  • 08

    HAIGHT & ASHBURY

    HAIGHT & ASHBURY

    HAIGHT & ASHBURY

    HAIGHT & ASHBURY is just three minutes’ walk from the North exit of Shimokitazawa Station, with a giant red shoe marking its entrance. This shop accommodates both menswear and womenswear, and stocks a wide range of cool items dating from the 1800s to the 1990s that their professional buyers find in the United States and Europe. While they don’t have any particular concept for their collection, their carefully selected items always carry some hints of the latest fashion trends, so it’s a must stop for all sorts of vintage and antique lovers.

    HAIGHT&ASHBURY
    place
    Tokyo Setagaya-ku Kitazawa 2-37-2
    phone
    0354534690
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  • 09

    ROSE Shimokitazawa

    ROSE Shimokitazawa

    ROSE Shimokitazawa

    Just a block away from New York Joe Exchange you can hop into ROSE Shimokitazawa to look for chic and elegant outfits. At this women’s used clothing boutique, the staff dress up a mannequin torso by the entrance every single day and you can find hand-picked pieces from the US and Europe. As their concept - “a lady-like shop that subtly emphasizes cuteness” - suggests, you can find special items that add a slight accent to your daily wardrobe, without making you look like you’re trying too hard. They also have a good selection of unique and affordable accessories that will inspire you, so make sure to check them out too.

    ROSESHIMOKITAZAWA (Rose Shimo-Kitazawa)
    place
    Tokyo Setagaya-ku Kitazawa 3-27-2
    phone
    0334656655
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  • 10

    iroha

    iroha

    iroha

    With its plain white brick walls, wooden racks, and wooden and iron hangers creating an organic and open atmosphere, iroha used&select is a unisex clothing store located in the northern area of Shimokitazawa. The owner takes pride in stocking various items that reflect a casual street style and sleek high fashion style. Although the collection is heavily skewed towards menswear, anyone with a taste for a clean, genderless look will appreciate what they offer, which consists of regular used clothing from the 90’s onwards. In this fine shop, you can find your old favorite or discover something new to complement your regular style.

    iroha

    iroha

  • 11

    Hickory

    Hickory

    Hickory

    Hickory is one of the oldest used clothing shops in Shimokitazawa. This cool shop is nestled in a corner of an ordinary Japanese neighborhood while being home to American outdoor brand items dating from the 1940s to the 1990s. Their reliable collection is all in good condition and you can easily find your favorite piece by classic brands such as North Face, Columbia and Patagonia to name a few. Remember to also turn your gaze to the walls if you have a soft spot for sporty backpacks. Along with these fine items, they also stock casual women’s dresses in flower prints and ethnic patterns.

    hickory
    place
    Tokyo Setagaya-ku
    phone
    0334194146
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  • 12

    BIG TIME Shimokitazawa

    BIG TIME Shimokitazawa

    BIG TIME Shimokitazawa

    BIG TIME is a solid vintage and used clothing shop that has seven outlets in Japan. Their Shimokitazawa shop offers a wide variety of affordable American and European menswear and womenswear from the 1950s to the 1990s, as well as leather shoes, colorful accessories, retro homewares, and even furniture. If you’re still new to wearing used clothing and not too sure how to incorporate them into your style, have a look at their on-trend selection of regular clothing that has a slight vintage look. Traditional, retro, contemporary, bohemian, romantic, country - name any style you like and they will surely accommodate your needs.

    BIGTIME Shimo-Kitazawa
    place
    Tokyo Setagaya-ku Kitazawa 2-26-151-2F
    phone
    05038032253
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  • 13

    Zondag

    Zondag

    Zondag

    Zondag (it reads as “dontaku” in Japanese) is just five minutes’ walk from the Shimokitazawa Station (and diagonally opposite to HAIGHT & ASHBURY) and offers simple but subtly unique oversized menswear. Their sleek collection is mainly from the 1980s to the 2000s, with solid sporty jackets and sweatshirts of classic American brands, such as Nike, North Face, Campion, and Adidas. You can also look for more refined pieces from their stock of J. Crew and Banana Republic, or quality items from Ralph Lauren, Yves Saint Laurent, and COACH. You’ll surely find inspiration in their eclectic mixture of used clothing.

  • 14

    A-room

    A-room

    A-room

    If Shimokitazawa is your regular shopping spot, you can’t miss A-room, a solid vintage shop specializing in American menswear. Supplied by passionate buyers, they get new stock from the US every two months and are always packed full of hip vintage items. Stepping into the store, you’ll find their abundant stock of basic but must-have items from casual American brands, such as Nike, Reebok, Patagonia, and North Face. If you like to enjoy a mixture of chic and casual styles, you can pick up a sleek vintage suit and match it with a pair of Converse canvas shoes.

  • 15

    ALASKA vintage clothing

    ALASKA vintage clothing

    ALASKA vintage clothing

    ALASKA vintage clothing is home to all sorts of American used items, as well as the store’s original T-shirts that reflect their love for Alaska. Their fine collection of American comic T-shirts, eye-catching shorts and print shirts are carefully laid out by color, making them hard to miss once you enter the store. They also carry a wide variety of one-of-a-kind dresses, including 70’s style, ethnic patterns, sailor-style, bold embroidery, shiny china dresses...it’s a treasure trove for savvy vintage lovers!

    ALASKA vintage clothing

    ALASKA vintage clothing

    ALASKA
    place
    Tokyo Setagaya-ku Kitazawa 2-30-10
    phone
    0357387885
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  • 16

    Signal

    Signal

    Signal

    Situated in the northern area of Shimokitazawa, Signal located in front of ALASKA vintage clothing and caters to intrepid, hip vintage lovers of American used clothing and second-hand designer collections. The owner's fashion aesthetic is influenced by a ‘90s style (and he happens to be a ‘90s kid himself) but the store offers items from all sorts of fashion genres. There are also a variety of branded items from Balenciaga, Maison Margiela, RAF SIMONS, Yves Saint Laurent and Salvatore Ferragamo in this store if you want to add a sophisticated look to your usual style.

    signal
    place
    Tokyo Setagaya-ku Kitazawa 2-36-2
    phone
    0364078322
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  • 17

    HONEY WOOD USED CLOTHING

    HONEY WOOD USED CLOTHING

    HONEY WOOD USED CLOTHING

    HONEY WOOD USED CLOTHING is just six minutes’ walk from the Shimokitazawa Station and offers top-quality, secondhand American menswear. This friendly vintage shop has been delighting savvy shoppers since its opening in 2012. Sweatshirts, plaid shirts, Aloha shirts, T-shirts, jeans, sporty jackets, leather shoes, long coats, blazers, military jackets. Name what you want and they’ll offer you the finest quality items that will make you wonder if they're used at all. It's the owner's extensive knowledge and endless enthusiasm for American used clothing that make this shop so special and reliable for all sorts of vintage lovers.

    HONEY WOOD USED CLOTHING

    HONEY WOOD USED CLOTHING

  • 18

    Little Trip to Heaven

    Little Trip to Heaven

    Little Trip to Heaven

    Do you want to make a little trip somewhere? If so, go and check out Little Trip to Heaven in the northern area of Shimokitazawa. The concept of this shop brings to mind a European flea market, so you’ll definitely feel like you're making a little trip. They have plenty of fabulous American and European vintage items for women from the 1950s to the 1970s, as well as on-trend original items. You’ll encounter all kinds of garments that will catch your attention: casual cotton dresses, dreamy bohemian dresses, romantic long dresses, and even carefully embroidered, lacy wedding dresses! This beautiful vintage shop is a feast for the eyes.

    Little Trip to Heaven

    Little Trip to Heaven

  • 19

    SPiKe

    SPiKe

    SPiKe

    This amazing store is only two blocks away from HAIGHT & ASHBURY and sells a range of vintage American and military-inspired pieces for men and women, all of which are in mint condition. You can find almost anything here, including military jackets, university sweatshirts, Levi's jeans, trench coats, wool sweater, caps, bags, eyeglasses, and more. Some are dead stock or unworn items, so be prepared to meet the cream of the crop. Opening in November 2018 is their sister store, SPiCe, which specializes in menswear and is only five seconds away if you run from the East exit of Shimokitazawa Station.

  • 20

    Treasure Factory Style

    Treasure Factory Style is part of a larger chain of discount second hand shops, but the location in Shimokitazawa is far from pedestrian. Unlike other shops in the neighborhood, it is less quirky and focused more on major brands, but the prices are unbeatable and it is worth a look, especially if one is hunting for more mainstream brand items (for example, it’s not a bad place to pick up a Ralph Lauren Polo shirt for under 1000 yen, but you can also find designer pieces for a reasonable price).

    Treasure Factory Style

    Treasure Factory Style

    Treasure Factory Style Shimo-Kitazawa
    place
    Tokyo Setagaya-ku Kitazawa 2-3-9 SEEF Building 1F
    phone
    0354332288
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